We live in a constant digital revolution, what yesterday was the key to do business, today it is no longer.
As we have already mentioned in the trends of digital marketing, artificial intelligence (AI) will be increasingly present in the online, but in the offline as well. Automated processes through AI and machine learning will become more and more common in the daily lives of large supply chains.
People don't just want a product, they want a shopping experience. Therefore, the logistics professional should analyze the order cycle, identifying possible points of friction so that they can be eliminated.
We have been seeing a convergence between physical stores and online stores, called omnichannel. This integration allows the customer to have a shopping experience suited to their needs. In logistics this represents another giant step: warehouses must adapt in such a way that order processing, stock management and transport do not fail.
Finally, we highlight deliveries in lockers / pick up points and deliveries through unconventional means. Nowadays it's already possible to make an online purchase to later collect at a delivery point or ask to be left in a locker, all so that, once again, the customer has a personalized shopping experience. Besides, it's not long before deliveries made on bicycles, drones, electric cars and automatic vehicles (without crew members) become the day to day in logistics.
These are the trends that we consider most important and imminent, however be sure to follow our blog to always be aware of the latest news in the world of digital marketing, ecommerce and integrated logistics.