With so many brands and stores betting on online sales what to do to stand out?
Create interest: to create interest you can choose to do promotions or discounts on certain products, always in advance.
Be extra good at showing the benefits of your product: have good images of your product so that the user understands what it is for and why the product can improve their life.
Create a good email marketing campaign: an email marketing campaign coupled with your website and social networks is an affordable way to reach customers, sharing discounts, new products, delivery times, etc.
Promote offers on social networks: ocial networks are great for creating a community with customers or potential customers. In addition to being used to promote products, they can also serve to have a more direct and informal contact with the customer.
Invest in your SEO (Search Engine Optimization): this is a tool that is available to everyone and that we should be take advantage of. You can do it by yourself, investing time to find out what to do to optimize your website or hire a good digital marketing agency. They can help you define a marketing strategy to achieve your goals in the blink of an eye.
Offer a competitive postage value: offering postage on the first purchase and when the purchase price reaches a minimum is a good way to increase your sales and retain customers.
For a company whose marketing budget is possible and justified, bet on marketing actions with digital content creators. Influence marketing is currently a type of marketing that has a great impact on the target audience of brands. In addition to giving it credibility, these actions are often associated with the offer of discount coupons, encouraging followers to proceed with the purchase of a certain product.
Finally, what we think is a great strategy: up-selling and cross-selling. Up-selling is simply the act of suggesting to the customer the purchase of another product that has a higher profit margin, presenting the advantages of that same product (for example, a smartphone model superior to what the customer intends to purchase). Cross-sellingis similar, but instead of proposing to buy another product, he goes on to suggest another item related to what the consumer already intends to buy, for example, suggest a headset when buying a smartphone).
These are some of the techniques that we consider most important to increase your sales and to help you reach your goals in 2020. Increase your sales and leave the logistics to us!