Six years down the road, the biggest names from the world of marketing and communication are heading back to Europe – and their destination is Portugal!
Lisbon has been chosen as the venue for the return of Global Marketer Week to Europe six years after a worldwide tour, and the expectations generated by the event are huge. “I’m very excited about the event in Lisbon in 2019. It’s a unique chance to celebrate the upswing in the Portuguese economy and Portugal’s historic links to Europe and the rest of the world. It’s a great chance to discuss the industry’s next steps in one of Europe’s most dynamic and stimulating markets,” comments Stephan Loerke, CEO of the World Federation of Advertisers, who are organising the event with the Portuguese Association of Advertisers (APAN).
The event will feature the biggest names from the world of marketing and communication, who will be able to deepen their knowledge at the conference on the best way to manage client needs in a global marketing strategy. “As the largest global client-centric marketing event, it is a great chance for brand professionals to learn from the experience of experts from all around the world,” said Manuela Botelho, secretary general of APAN. Learn more here.