As the number of e-commerce websites in Portugal has grown, so the number of people shopping online instead of the high street has grown too.
Whether for a book, a holiday, clothes or gadgets, more and more consumers prefer to shop in the comfort of their own home or any place they prefer and at any time of the day.
In addition to there being greater choice now, the services provided to customers have also improved in quality. According to Observador Cetelem eCommerce 2018, 96% of consumers who shopped online in the last 12 months considered the experience to be good or very good (72% and 24% respectively). Only 4% admitted that it had not gone well.
The convenience and ability to shop anytime and anywhere were the main plus points identified by 68% of respondents. Next in importance was the reduction in time lost by having to travel (59% of replies) and being stuck in queues at shops (55%).
Although less representative, other advantages were identified in this Observador Cetelem eCommerce 2018 study, which surveyed a representative sample of 600 people resident in continental Portugal of both sexes and aged between 18 and 65. For example, 21% of those asked singled out the fact they can buy products online that are not available in Portugal.
Interviewees were contacted by phone and the information was collected by means of a survey of closed-ended questions.