Business confidence higher in 2018.

54% of Portuguese decision-makers believe their digital business will grow this year.

The statistic comes from IDC, world leader in market intelligence, who conducted a study with over 300 decision-makers on the theme of “IDC FutureScapes: Portugal Top 10 Predictions”. Over half of them in medium and large companies in Portugal believe their digital business will grow in 2018, and IDC predicts the Portuguese market will grow by 2.6%, or €7.7 billion.

According to the study, average growth of 12.4% is estimated in technologies including cloud, mobile, social business and big data, besides “innovation accelerators” like the IoT, artificial intelligence, 3D printing, new human and digital interfaces, robotics and blockchain. These areas will represent over half of the market in 2018.

Reducing costs is also no longer a company’s main priority, according to IDC, which has been replaced by operational efficiency, customer service and compliance.

For 70% of respondents, mobility is at the top of the technologies identified as critical for competitiveness, followed by cloud computing (65% of votes) and big data and analytics with 60%.

Also of note is the fact that the study predicts that at least 30% of Portuguese GDP will be “digital”. The percentage for the world as a whole will go up to 50%.

In the near future, in 2019, 25% of the 100 biggest Portuguese companies will have a ready strategy for the digital revolution.

These numbers are very encouraging for Portugal, which has more and more companies at the top of “digitalisation”. However, there is still a gap when compared to more developed economies and IDC advises organisations to devote themselves to digital transformation processes.