APAN Conference –April 18th, Lisbon.

Trends: Inspiring Tomorrow will be this year’s theme for the Portuguese Advertisers’ Association Conference (APAN) to be held on April 18th at the Champalimaud Foundation in Lisbon.

This year’s conference is part of APAN’s 30th anniversary and will focus on 4 distinct areas: consumer behaviour, publicity and content, strategy and branding, and technology and digital.

The panel will include four Portuguese speakers and four international speakers, namely Victoria Loomes, (Senior Trends and Insights analyst at TrendWatching in Britain), Florian Klein (Head of the Center for the Long View at Deloitte in Germany), Ana Cláudia Sá (General Director of Bel Portugal and Member of the Board of Bel Europe) and Cátia Martins (General Director of L’Oréal Portugal), amongst others.

One of the new activities this year will be the use of Twitter to ask the speakers questions, which, according to the organisers, will be “an innovative way to facilitate interaction with the participants”.

Two types of tickets are available, one for APAN members (€60 + VAT) and one for non-members (€120 + VAT). To reserve your place, check the programme or find out more about the event, visit APAN’s conference website.