Masterclass in Digital Marketing – 24th March, Lisbon.

Do you need to learn the basic skills of building a digital campaign? Then this masterclass is for you.

Learn to create, implement and manage campaigns focused on social networks and be ready to help your company to take that longed for leap into the digital era.

Lasting 6 hours, the masterclass is divided into 3 mostly practical modules that will teach you the key concepts and pillars of building a digital strategy and provide practical guidance to develop a digital campaign, depending on your company’s goals or specific project aims.

This masterclass is especially targeted at entrepreneurs and professionals responsible for communication and marketing for their own business, a client brand or an agency with basic knowledge of brands on social networks or who hope to perfect their experience in digital marketing, with a focus on social networks.

The programme is as follows:

MODULE 1 – PRE-CAMPAIGN PREPARATION

Introduction

Why create a digital marketing strategy?
Scenario, statistics and composition of the digital marketing mix.


Trust, Relevance and Reputation

The pillars of building and ensuring the survival of a brand in the digital context:
- the customer as validator
- the brand as part of the conversation
- reputation built in a co-creation scenario
- the little matter of influence


Trends: The content compass

What’s behind the building of content agendas on social networks:
- award-winning campaigns
- increasingly hot themes


MODULE 2 – DEVELOPMENT OF THE STRATEGY AND THE CAMPAIGN

Briefing

Everything you should ask to create the strategy.


Brainstorming

Techniques and application.


Strategic goals and milestones

Defining the brand goal and the key targets.


Composition of the Digital Marketing mix

Choice of channels and tools to be used, as well as their respective roles in the strategy.


Creating a campaign

- Concept
- Name
- Goal
- Mechanics
- Results indicators


MODULE 3 – IMPLEMENTING THE STRATEGY AND CAMPAIGN

Final Project

To build a campaign by using at least three of the digital marketing channels defined beforehand in the strategy.


Look & Feel

Creating a campaign which achieves the need to be seen.


Content

Content which attracts attention and leads to a sought after action and reaction.


Programme

Define what, when, how and where.


Amplify

Define how to make the campaign reach more people.


Measure the results

Read and interpret the numbers.


You can read more about the Masterclass, such as its location and where to buy tickets, here .