Will Digital media surpass TV in 2017?

Internet advertising is expected to surpass that of TV for the first time in 2017.

Zenith Media estimates that internet advertising will grow by 13% to reach $205 billion, attracting 36.9% of all ad spend this year.

The media agency also predicts that the fastest growing industry will be social media, which will grow at a rate of 20% a year through to 2019, when it will hit $43.8 billion.

This report also estimates that the global advertising market will continue to grow at a rate of 4-5% a year through to 2019.