According to the eMarketer website, digital investment will surpass television for the first time next year..
A major milestone for the online universe: according to eMarketer's latest quarterly ad spending forecast, in 2007 online ad spending will surpass TV ads for the first time.
The number of online platforms - such as Twitter, Vine, Periscope, Facebook, Snapchat, etc. - providing access to digital video content, and therefore ads, is expanding at very fast pace, offering endless possibilities.
The challenge for marketeers and agencies now is to take advantage of this trend and understand what kind of digital video campaigns work best, as well as to identify the partners who will best help brands communicate with end consumers.