If you think it's a regular shop, think again.

IRC is an e-Commerce event that gathers retail and digital leaders to discuss and collaborate together to find what's to come in digital retail.

The event has taken place in several European countries in past years, but this will be its first time in Spain.

Five days of promoting and learning about e-Commerce and Digital Economy.

Is this the end of physical shops as we know it?

It's time to face reality: people hate ads. Once we acknowledge this fact, we'll start making better and more efficient campaigns.